Monthly Archives: April 2020

Restaurant decoration

Restaurant decoration: key points | How to decorate your restaurant

The decoration of public spaces such as restaurants is the perfect opportunity to attract all those indecisive clients. Aesthetics and functionality must go hand in hand without forgetting the contrast of colors and materials. When decorating your next cafe or restaurant you must take into account some questions to get the best results. Take note of the advice that we give you below and succeed.

How to decorate my restaurant

Product and service are not everything to succeed in the hospitality world; in addition to these two factors we must not forget the decoration. Before deciding how to set your next restaurant, you must pay attention to the most important points: space, style, functionality and innovation.

A good decoration will result in an increase in customers and this will lead to an increase in turnover and sales, which in the end is what is pursued with any business. To achieve the expected result we have to make the client feel identified and decide to enter our premises or what is the same, that among the great offer that exists choose ours, choose us. Let’s see how to get it!

Choose the right place

Before starting work, we must be clear about the location and its characteristics. The place is important to start working on it, we can have many ideas but we need to materialize them in reality.

The distribution of interior spaces is one of the most important points in the setting of a restaurant. For a local to succeed and offer the greatest number of possibilities to its customers, the ideal would be for it to have:

  • Reception: also called a transit area, this is designed to locate tobacco machines, wine cabinets, play machines or stands with the menu of the day or tasting menus.
  • Bar: located in the main area, it becomes one of the most characteristic elements of a restaurant. It is a hot area with high turnover in which clients do not usually stay long, in many occasions it becomes the waiting area, and therefore it is very common that it is close to the access to the premises.
  • Bar: Designed for those more informal and fast services.
  • Dining room: In this if the choice of furniture is important: chairs, tables, lamps are some of the elements that must coexist in tune with the total decoration of the environment. It is here where we must make our client fall in love; captivate them since here they will spend the longest time of service.
  • Bathrooms: Although they are cold spots, since the clients who access the WC are not all and those who do not spend time in this area, the impression obtained from this room will be decisive for the client and may change the final perception of the space. In addition to covering the expected services: hygiene, privacy and comfort, use it as a hook and reinforce the image of your restaurant.
  • Other spaces: in addition to the main spaces there are many hoteliers who decide to include extra spaces to improve the comfort of their clients: terraces, chill-outs … among others.

Once you have chosen the distribution of the spaces, it is time to define the style or tone of your restaurant.

What is the style of my restaurant?

To start you must mark your style, fix the points that make you different from your competition and once identified, it is time to exploit them. Hospitality businesses, and especially in our country, there are many, not many, so making a difference from the beginning will make us gain advantage. You must find the essence of your business and reflect it in the decoration, in such a way that when a client comes into contact with your premises, it is impregnated.

To achieve this feeling, you must work in harmony with the decoration, the furniture, the dishes, the music, and the uniforms and, of course, with the lighting of the premises. Any of them must be able to integrate with the other, providing all our spaces with the necessary coherence.

Ergonomics for customers

All the elements that we are seeing so far add up and make up the total experience of our clientele. For this you cannot forget the importance of quality furniture, since we will get a total experience if we achieve well-being during the course of the service. The ergonomics and functionality of the furniture is much more important than you may think, it is useless for aesthetics to be ideal if it does not coexist with the functionality of the elements. Don’t forget that feeling good is sitting comfortably!

Be unique, be different

Finally we emphasize innovation. Before, we were already talking about the need to be unique or unique and it is that more and more businesses are focused on making a difference to distinguish themselves in the perception of the user / client.

Mark the personality of your local and detail the strategy to communicate it. The decoration of your restaurant must be able to convey what your brand wants to say. For example, if you believe that nature and natural elements should prevail over all things, your place will not stray from the use of plain elements in its decoration. Plants, wood or recycled elements will harmonize with a menu of local products.

Commercial Interior Design

The pillars of commercial interior design

The pillars of commercial interior design | Keys to commercial interior design

Interior design is considered a differentiation weapon among all your competitors. Nowadays, this aspect is becoming increasingly important compared to other more traditional ones. If competing on price is difficult in your sector, do something that surprises your customers that makes them feel good, focus on the interior design of your premises.

Keys to commercial interior design

Surely you know that interior design must follow the same visual image that the brand or corporation wants to convey. Therefore, to start with the image of your store, you will need to have a clear brand image. We take this last point for granted and delve into the fundamental aspects of commercial interior design.

What does my brand want to communicate?

In order for everything to flow and fit together seamlessly, our office must convey the same thing our brand is screaming out loud: “Who we are and how we are.” The business information must be studied by the team of comprehensive reforms that will deal with the interior design of your new office, in order to adequately transmit the main values. In this sense, it would be important to look at:

  • The message: or what are the same values, you have to shape and materialize them on your decoration.
  • Message support: the channel through which the values ​​will be transmitted. For example in an insurance office, the color of the walls, lighting and office furniture will be in charge.
  • Receiver: in this case our clients, the user experience in your office or commercial business must be so pleasant that they want to repeat it in the future.

Do not forget the communicative messages, these come guided through that extra furniture, which will help you close a perfect experience for your client. In this sense, waiting areas, bright signs or positive messages in pictures are the ideal to make your brand empathize with what your client is looking for.

Seek consistency

Coherence is the basis for aspects such as corporate or marketing to make sense. In interior design it is the same, it is important that all the elements that are part of that design fulfill a function and are coherent among them.

Your client will experience sensations during his visit to your store, on those sensations it will depend in many cases whether the sale occurs or not. For this reason, the friendly and positive perception that our premises must transmit will correspond to the coherence of its elements.

Harmony and proportion

Any commercial interior designer knows that behind a good coherence of the elements the importance of balance is hidden. In other words, one aspect without another would not work. For this, different structures are carried out for different businesses.

For example, in a clothing store, which is often over-traveled, the speed of movements will be sought and therefore the shelves organized and located in the areas with the least traffic will be found and the star products will be highlighted in those stands with the greatest influx. However, the interior design of a hotel will seek that feeling of “comfort” and tranquility that invites you to rest and unwind through the use of neutral colors and natural furniture.

Analyzing and putting into practice the keys to interior design, we will obtain comfortable spaces in keeping with our brand and what our clients expect from it. Now we will see other capabilities that will have to be taken into account to make this space unique and exclusive, making it different from that of our competitors.

We already know that exclusivity is very important in this time of continuous transformation and therefore putting our capabilities to work will be decisive for our interior decoration to succeed:

  • Who has not heard of the importance of creativity in interior design? He is a recurrent and all the interior designers and professionals in the sector know this. Although two businesses in the same sector must keep the same tune that makes them identifiable by the user, this is not incompatible with making each one stand out for itself. In this sense, we must manage to transmit our values ​​in a different way or through original elements. In this part you will have a lot to contribute because nobody knows your business better than you.
  • We were talking about coherence, because connectivity could be said to be created from it. This is the ability to find similarities between concepts, transferred to interior design; connectivity will ensure that all the elements that coexist in the same decoration are related to each other, without causing problems.
  • This refers to the ability to break norms and overcome barriers, fears or limitations. There is nothing better to be exclusive than breaking with the established. Get out of the comfort zone and take a risk on the decoration, your clients will reward you.
  • The ability to change the way of seeing things, perspective or point of view which in turn is one that combines all the keys and concepts that we have seen so far.

Office interior design concepts

Office interior design concepts

Office interior design concepts | Office furniture according to the central design

Office design is one more specialty within interior design. As important is the design of the environment of a home as that of an office, since we spend much of our time in the professional environment and the design of the facilities must be consistent with what we want to achieve. If you want to achieve a space that is responsible with the environment and in which your workers enjoy optimum work quality, you should keep in mind, during your next reform, the following interior design concepts.

Interior design concepts for office design

Design is a specialty that is based on several fundamental pillars. To get an efficient and responsible workplace you must put into practice some of the concepts that we are going to see next. You must try not to go crazy and know, on each occasion, the concepts that you must apply to your reform. In this sense, you must apply, more than ever, the mythical phrase “less is more”, by the architect Mies Van der Rohe, since it is not necessary to overload the spaces if what we want to achieve is space and air for ideas to flow.

These are some of the concepts and ideas that you can bring to reality to achieve a hand- made project tailored to your needs.

Symmetric spaces

We will start talking about one of the most important terms, symmetry. This refers to the shape and size position with respect to a point of the elements of an entire set. In other words, symmetry is the equal placement, with respect to a point, of your office furniture. In this way what is achieved is a perfect balance between all the objects that will be part of our decoration. To carry out this ordering, it is important to fix an axis or reference point so that from this we can place the objects symmetrically on both sides.

From our experience we always advise that, if possible, the symmetry be included in a partial way in the decoration, since when it is included in its entirety, it takes on too much prominence and the rest of the concepts may lose the importance that dominates them.

Proportion of the elements

This concept is not only used in interior design, but also in the architecture of buildings, in the design of exterior spaces or for any object interactive with the human being, it has to be taken into account.

When speaking of proportion, reference is made directly to the scale. This has been studied throughout history, relating it to the proportions of the human being. Therefore any space and the objects found in it must keep the necessary relationship with man, thus avoiding major problems. These problems can cause the loss of objects or office furniture within the space itself or, conversely, massively saturate these spaces.

For this reason the interior designer’s work imposes its bases on the previous study of the space. Therefore do not lose sight of this concept and think about the proportions that we have commented when it comes to furnishing your new office.

Establish a focal element

So that harmony is not lost in your design, it is very important that you assign a focal element. This element or point refers to the area of ​​greatest interest or greatest prominence in your next office. This area will capture all the attention of your clients and therefore you must take care of their orientation.

This area can be established through colors, shapes or any other element that stands out and makes it the center of interest, such as furniture. In many offices, the aim is to direct the client towards the brand or towards services, whether they are viewing it from the outside or inside the office. Therefore, it is very important to define an area that you want to highlight and that also transmits a clear message to the user or client who is visiting you.

If there are several elements that take center stage, these will compete for attention and the overall design will weaken.

Light up your next office

Now that we have already talked about some of the most technical terms of interior design, we will move on to some of the most aesthetic but also necessary. To start we will do it with the lighting, surely you already know that if a room is not well lit, it will be of little use if the proportion, symmetry or focal element are defined. Lighting is the same or more important than the rest of the criteria that we will see below, since without it none of these would take on the desired role.

Depending on the type of lighting you choose, you will determine the function of each zone. There are different types of lighting, designed for each area and also you have to play with the power of light for each one of them. In this way:

  • To illuminate the work area it is important to have cold light and high power, since in this one they will be working with the computer and will need a light that compensates for their visual fatigue.
  • If you want to illuminate the rest or leisure area of ​​the workers, you can use the warm light, which, well distributed, will help to achieve the initial objectives of rest and distraction.
  • For the customer waiting area, a cool but low to medium wattage light can help customers feel calm and active.

The aesthetics you choose for each of the lighting systems should be consistent with the overall furniture.

Office furniture according to the central design

Once you are clear about the hot and cold areas of your office, it is time to choose office furniture for each of your work areas. To choose the decisive furniture for the different areas, you must first have chosen a style. This style will determine the materials, colors or finishes to be used.

It is important that the style you choose meets and respects the function of your different areas. Keep in mind that you should play with the chairs, tables, counters or chairs of communities that you decide to incorporate into your decoration.